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Clare

An original, writer, editor, thinker and creator – as well as a super-organised project manager – Clare has worked with words in all sorts of guises over the last 12 years.

With a background in brand communications, Clare joined Stranger in its original guise, helping to shape the award-winning lifestyle magazine’s tone and content over 16 issues.

Today she creates finely-tuned copy for everyone from international media corporations to FMCG giants, game-changing theatre companies to challenger brands on the up. Whether it’s tone of voice consultancy, concept copy, website content or marketing literature, her brand language expertise and inventive wordcraft ensure every sentence we produce is sharp, smart and effective. A founding partner, she leads on verbal identity and creative campaigns, focusing her expertise on everything from brand overhauls to lead-generating communications, customer publications to attention grabbing advertising.

A sucker for anything alphabetty, when she’s not in the Stranger Collective studio, Clare runs a range of creative projects, from festival showcases to publications which profile talent from across the writing spectrum. She has also written for a variety of international culture and lifestyle publications, has contributed chapters to travel guides, and if there’s ever a spare moment, can be found trying to write ‘that book’. Not to mention crosswords. The horror, the horror.


Look at me now

Look at me now

It seems avant garde feminism of the 1970s and a certain leader of the free world might have a closer connection than I first thought…

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Coffee and creativity on 29 November…

Coffee and creativity on 29 November...

Love the smell of inspiration in the morning? Us too! Welcome to our creative breakfasts…

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Yank on your willies? When content goes wrong…

Yank on your willies? When content goes wrong...

Ever get the giggles at a typo? We do. All the time. Here are some of our R-rated favourites…

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To ‘boldly’ go where no pedant has gone before

To 'boldly' go where no pedant has gone before

Split infinitives are OK. In fact they are great (sometimes). There. We said it. Now to oh so eloquently explain why…

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Keep roamin’ roamin’ roamin’

Keep roamin' roamin' roamin'

SUP on this…

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Pavement pedantry: each other’s or each others’?

Pavement pedantry: each other's or each others'?

Did you scratch each others’ eyes out, or scratch each other’s eyes out? Hard to see the difference? Well it would be with no eyes…

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5 things I learnt at West England Design Forum

5 things I learnt at West England Design Forum

Wanna find out Why Words Matter? So did I. Turns out there’s all sorts of reasons…

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Pavement pedantry: passed or past?

Pavement pedantry: passed or past?

Remember how you passed the time? In the past? Or was it that you past the time? We doubt it. Commonly confused but very different, what’s the deal with passed and past?

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Firelight: Smoke and true stories on 15 September

Firelight: Smoke and true stories on 15 September

Come join us on Thursday 15 September for Firelight, an evening of real-life stories and flickering flames…

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Have some character

Have some character

Stage. Screen. Supermarket shelf? Is brand character the next big thing in audience connection and how do we make it stack up?

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Pavement pedantry: your vs. you’re

Pavement pedantry: your vs. you're

Your or you’re? Got it right? You’re sure?

 

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Pavement pedantry: buffaloed?

Pavement pedantry: buffaloed?

This week we’ve decided to lighten the gloom with a little homonym wordplay…

 

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Feminism through making

Feminism through making

Feminism. Craft. Art. Local artist Amy Isles Freeman combines all these in her practice – but how?

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Pavement pedantry: practising what we preach

Stranger Collective pavement pedantry

We might be swimming in Americanisms but one realm of our Brexicon remains yank free. Enter the ever confusing practice and practise

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Six steps to the perfect bake: content that can trigger change

Six steps to the perfect bake: content that can trigger change

Valuable, useable, relevant content can do amazing things. But what’s the secret recipe?

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Pavement pedantry: nailing our colours to the mast

Pavement pedantry: nailing our colours to the mast

Brexit schmexit…

 

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Pavement pedantry: collective nouns – singular or plural?

Pavement pedantry: collective nouns – singular or plural?

Is a team one or many? Should staff be it or they? Pavement pedantry takes on collective nouns. Prepare for some brainache…

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Pavement pedantry: affect or effect?

Pavement pedantry: affect or effect?

Affect or effect? Get it wrong and the effect can be pretty affecting. So what’s right?

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Pavement pedantry: specific not pacific

Pavement pedantry: specific not pacific

Using pacific instead of specific. It makes us shudder when we hear it. But does metathesis mean specific’s days are numbered?

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Pavement pedantry: its not it’s

Pavement pedantry: its not it's

Its. It’s been the elephant in the room over the last month. So now we’re tackling it head on. Its. Its time has come.

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Pavement pedantry: everyday or every day?

Pavement pedantry: everyday or every day?

More pavement pedantry? It feels like there’s a post every day. Or is that everyday?

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Pavement pedantry: led not lead

Pavement pedantry: led not lead

English eh? Just when you think you’ve got a handle on it, it throws led at you…

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I like how you’re talking: food and drink

Brand voice? We’re obsessed.  Here’s our take on a few food and drink brands nailing it…

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Pavement pedantry: in to vs. into

Pavement pedantry: in to vs. into

It’s confusing isn’t it? Two words (well three, actually) that sound the same but should be used differently. Here’s the lowdown…

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Pavement pedantry: start your sentence with and

Pavement pedantry: start your sentence with and

Every week, we share a point of pedantry from our pavement. This week, why it’s OK to start a sentence with and…

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Watch your tone

Watch your tone

The words you choose and use are the cornerstone of your brand. Let’s talk tone…

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Using search to shape storytelling

Using search to shape storytelling

Not a gamer but know how to Google? You must play Her Story….

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Investors in People: Content creation

Investors in People: Content creation

Investors in People (IIP) is an accreditation and support service that’s well known in the business world. It helps over 20,000 businesses to improve the way they manage their people. Following our work with IIP on a complete overhaul of its website and interactive tools in 2013, they wanted to introduce a fresh approach to the ideas […]

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Why discovery only counts when it’s shared

Why discovery only counts when it's shared

Ingenuity, dedication and the desire to explore and share. What we can all learn from plant hunters…

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Getting your house in order

Getting your house in order

From tea to Twiglets, when it comes to understanding your brand it’s essential to get your house in order. Time to talk brand architecture…

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