An original, writer, editor, thinker and creator – as well as a super-organised project manager – Clare has worked with words in all sorts of guises over the last 12 years.
With a background in brand communications, Clare joined Stranger in its original guise, helping to shape the award-winning lifestyle magazine’s tone and content over 16 issues.
Today she creates finely-tuned copy for everyone from international media corporations to FMCG giants, game-changing theatre companies to challenger brands on the up. Whether it’s tone of voice consultancy, concept copy, website content or marketing literature, her brand language expertise and inventive wordcraft ensure every sentence we produce is sharp, smart and effective. A founding partner, she leads on verbal identity and creative campaigns, focusing her expertise on everything from brand overhauls to lead-generating communications, customer publications to attention grabbing advertising.
A sucker for anything alphabetty, when she’s not in the Stranger Collective studio, Clare runs a range of creative projects, from festival showcases to publications which profile talent from across the writing spectrum. She has also written for a variety of international culture and lifestyle publications, has contributed chapters to travel guides, and if there’s ever a spare moment, can be found trying to write ‘that book’. Not to mention crosswords. The horror, the horror.
Valuable, useable, relevant content can do amazing things. But what’s the secret recipe?Read More 〉
Read More 〉
Is a team one or many? Should staff be it or they? Pavement pedantry takes on collective nouns. Prepare for some brainache…Read More 〉
Investors in People (IIP) is an accreditation and support service that’s well known in the business world. It helps over 20,000 businesses to improve the way they manage their people. Following our work with IIP on a complete overhaul of its website and interactive tools in 2013, they wanted to introduce a fresh approach to the ideas […]Read More 〉