An original, writer, editor, thinker and creator – as well as a super-organised project manager – Clare has worked with words in all sorts of guises over the last 12 years.
With a background in brand communications, Clare joined Stranger in its original guise, helping to shape the award-winning lifestyle magazine’s tone and content over 16 issues.
Today she creates finely-tuned copy for everyone from international media corporations to FMCG giants, game-changing theatre companies to challenger brands on the up. Whether it’s tone of voice consultancy, concept copy, website content or marketing literature, her brand language expertise and inventive wordcraft ensure every sentence we produce is sharp, smart and effective. A founding partner, she leads on verbal identity and creative campaigns, focusing her expertise on everything from brand overhauls to lead-generating communications, customer publications to attention grabbing advertising.
A sucker for anything alphabetty, when she’s not in the Stranger Collective studio, Clare runs a range of creative projects, from festival showcases to publications which profile talent from across the writing spectrum. She has also written for a variety of international culture and lifestyle publications, has contributed chapters to travel guides, and if there’s ever a spare moment, can be found trying to write ‘that book’. Not to mention crosswords. The horror, the horror.
As the tools of publishing become democratised and readers turn into creators, the way we tell stories is changing…Read More 〉
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Data geek vs. storyteller, Silicon Valley vs. Madison Avenue, intelligence vs. emotion – can we really measure content?Read More 〉