Feed

Author Archive

Clare

An original, writer, editor, thinker and creator – as well as a super-organised project manager – Clare has worked with words in all sorts of guises over the last 12 years.

With a background in brand communications, Clare joined Stranger in its original guise, helping to shape the award-winning lifestyle magazine’s tone and content over 16 issues.

Today she creates finely-tuned copy for everyone from international media corporations to FMCG giants, game-changing theatre companies to challenger brands on the up. Whether it’s tone of voice consultancy, concept copy, website content or marketing literature, her brand language expertise and inventive wordcraft ensure every sentence we produce is sharp, smart and effective. A founding partner, she leads on verbal identity and creative campaigns, focusing her expertise on everything from brand overhauls to lead-generating communications, customer publications to attention grabbing advertising.

A sucker for anything alphabetty, when she’s not in the Stranger Collective studio, Clare runs a range of creative projects, from festival showcases to publications which profile talent from across the writing spectrum. She has also written for a variety of international culture and lifestyle publications, has contributed chapters to travel guides, and if there’s ever a spare moment, can be found trying to write ‘that book’. Not to mention crosswords. The horror, the horror.


VisitBritain

VisitBritain

The strategic body for inbound tourism, VisitBritain asked us to tell its 2013/14 success story in a way that would connect with its readers.

Read More 〉

Igniting the imagination of the many – storytelling in a fragmented world

Igniting the imagination of the many – storytelling in a fragmented world

As the tools of publishing become democratised and readers turn into creators, the way we tell stories is changing…

Read More 〉

A night with Luke Wright and Mollly Naylor

A night with Luke Wright and Mollly Naylor

Ready for a night of word wizardry? Then check out this rare chance to see two of spoken word’s brightest stars on the same bill…

Read More 〉

Why your content should pay attention to people

Why your content should pay attention to people

No keys. No search. No going back. Clare lets online content take her on a journey and gets more than she bargained for…

Read More 〉

Changing lives: science and the Samaritans

Changing lives: science and the Samaritans

Feed at the Science Museum shines a light on what communication really means…

Read More 〉

Pulling the thread: adventures in crowdfunded publishing

Pulling the thread: adventures in crowdfunded publishing

From shadow tongue to fan fiction, there are all sorts of motivations to crowdfund when it comes to publishing. So what’s it all about and could it really change books forever?

Read More 〉

The 7 most frightening things I heard at Vision

The 7 most frightening things I heard at Vision

Brain hats, screenagers and Facebook addiction – is this a Vision of tomorrow we should embrace?

Read More 〉

Holy hugs and sacred juice

Holy hugs and sacred juice

Could you hug a complete stranger? How about 34 million? We embraced the opportunity to fill a Feed with hugs when spiritual leader Amma came to town…

Read More 〉

Make me care please: how to create content that counts

Make me care please: how to create content that counts

Data geek vs. storyteller, Silicon Valley vs. Madison Avenue, intelligence vs. emotion – can we really measure content?

Read More 〉

Story hunting at Port Eliot Festival

Story hunting at Port Eliot Festival

Six new writing talents take the challenge of creating freshly squeezed stories at Port Eliot Festival…

Read More 〉

Shining like tin – what hope for tourism?

Shining like tin – what hope for tourism?

What’s the cost of making your attraction free? Taking a stroll around Heartlands in high summer reveals all…

Read More 〉

In search of Ditto

In search of Ditto

When it comes to passion projects, printing budget is always an issue. Could Ditto have the answer?

Read More 〉

A morning with Jung

How to use Jungian theory to build a better brand…

Read More 〉

Worlds Apart

Worlds Apart

When it comes to what kids want and parents need, Worlds Apart stands out. The next stop was a way with words that did too.

Read More 〉

Radiant about creative risk

Radiant about creative risk

“It’s about opening up the creative scene and inviting people in. And we’re really proud to be driving it.” We find out what lies behind Radiant, a new creative space in Plymouth…

Read More 〉

WildWorks

WildWorks

Weaving one off wondertales comes easy for WildWorks, but the theatre company’s tone of voice was a different matter. Enter Stranger Collective.

Read More 〉

Writing the Hemingway

Writing the Hemingway

Sometimes a great Feed can be as simple as taking the time to sit still for a day and read a book…

Read More 〉

Helen Arkell Dyslexia Centre

Helen Arkell Dyslexia Centre

We helped Helen Arkell think differently about its words to find a new way of connecting with its audiences.

Read More 〉

Getting a sense for architecture

Getting a sense for architecture

An afternoon at the Royal Academy exploring architecture brings a whole new meaning to ‘light and spacious’…

Read More 〉

It’s rude not to share…

It's rude not to share...

New social networking site Cultshare opens its doors to users and opens a window on a whole new world of inspiration…

Read More 〉

Getting more out of LinkedIn

Getting more out of LinkedIn

From a better profile picture to better connections, we find out how to make LinkedIn your professional networking friend…

Read More 〉

Everyday moments make stories move…

Everyday moments make stories move...

What building a zoetrope can teach us about storytelling…

Read More 〉

Where poppies dance

Where poppies dance

WildWorks is taking to Heligan to turn parkland into poppy fields in memory of World War One. But they need your help…

Read More 〉

Investors in People

Investors in People

We’ve helped Investors in People create online content that grabs attention and connects with readers, boosting the organisation’s brand and profile.

Read More 〉

I’ve got one word for you…

I've got one word for you...

Is it possible to describe an experience in one perfect, single word? The gauntlet had been thrown down…

Read More 〉

Upwardly mobile

Upwardly mobile

From story games to ergodic text: exploring the world of narrative play…

Read More 〉

Fresh blood, big brother and memories, boxed

Fresh blood, big brother and memories, boxed

The Design Museum’s designers in residence give us some food for thought…

Read More 〉

Three is the magic number…

Three is the magic number...

Nominated for three of our projects  – why thank you Media Innovation Awards…

Read More 〉

You read my mind…a future Feed

You read my mind...a future Feed

Mindreading, micro-tells and magic – research magician Stuart Nolan takes Futurefest by storm…

Read More 〉

Does storytelling matter?

Does storytelling matter?

Is it the story or the action that a great game makes? Exploring the world of modern gaming…

Read More 〉