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Insight

Industry trends. Pioneering approaches. Surprising successes. From dawn to dusk our studio thrums with chatter about words and content, and how to get the most from them. And now we’re opening the doors and inviting you to pull up a chair. Come on in and join the conversation. This is insight, Stranger style.




 

Content catches

We round up our team’s favourite finds from the past month for your ears, eyes and brains.

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5 things I learnt at West England Design Forum

5 things I learnt at West England Design Forum

Wanna find out Why Words Matter? So did I. Turns out there’s all sorts of reasons…

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Four revealing content tips

Four revealing content tips

We uncover hidden content tips from a Stranger magazine interview with burlesque queen Immodesty Blaize.

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Internal comms: don’t ask me

As a CEO of a business, there’s a fine line between open and egotistical. So where’s the balance?

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Have some character

Have some character

Stage. Screen. Supermarket shelf? Is brand character the next big thing in audience connection and how do we make it stack up?

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Six steps to the perfect bake: content that can trigger change

Six steps to the perfect bake: content that can trigger change

Valuable, useable, relevant content can do amazing things. But what’s the secret recipe?

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Welcome to training, Stranger style

Welcome to training, Stranger style

Introducing our series of killer writing courses to help master your words and conquer your content….

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Content, your new travel agent

Content, your new travel agent

The way we plan our trips has changed, and content is guiding the way…

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Word Up: Howies

Word Up: Howies

Like a copy autopsy, we uncover the techniques that make great copy happen. First up, Howies.

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We’re writing words for YCN

We're writing words for YCN

Introducing the first in a series of word-based blog posts for YCN….

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Fuckup Night

Fuckup Night

Coming together to celebrate some extreme fuckups…

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I like how you’re talking: food and drink

Brand voice? We’re obsessed.  Here’s our take on a few food and drink brands nailing it…

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What does good training look like?

What does good training look like?

Introducing the Ten Commandments of great training sessions.

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Let’s get cynical

Let's get cynical

Why cynicism could breed better content, probably.

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Watch your tone

Watch your tone

The words you choose and use are the cornerstone of your brand. Let’s talk tone…

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Mad, bad and wrong: how to brainstorm better

Brainstorming

How can we think differently about thinking differently?

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Creating content: seven timeless tips

Creating content: seven timeless tips

Formats come and go, but the rules of communication will live forever.

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