Feed

At Stranger Collective we love to Feed. We do it to keep our thinking fresh; continually nourishing the parts of our brains that deliver those lightbulb moments so that we stay original, vibrant and ahead of the curve.

Check out how we’ve been Feeding lately…

 

Stage to page: What writers can learn from performance poetry

 

OK. So it may seem a little far-fetched.

But today I imagined the copywriting world in audio.

Website homepages reaching out. Tugging at my earlobes,

Demanding to be heard.

 

I heard leaflets leap into voice at the tear of an envelope,

Every intonation spearing me with intent. Elation,

Empathy, sadness. And possibility.

It made me feel.

 

As I stood eyes closed, fingers running over copy like braille,

I lived in a world that spoke to me.

That broke through 3D.

Words that refused to be pinned to pages or screens.

 

Irrespective of whether it was me listening in,

Or a seven-year-old boy,

Or the Head Buyer at Selfridges –

These copywriting poets connected, without limits.

 

Today I Fed on what copywriters can learn from performance poets.

And if there’s one thing to glean,

From this new world I witnessed,

It’s that we should give to receive.

 

Close your eyes and imagine yourself on stage,

The audience filled with your, well, audience,

And read.

Outloud.

 

Project and aim for nothing less, than a standing ovation.

Whoops and hollas.

Because you moved them to their feet.

You captured their attention and you made them believe.

 

And if they don’t?

If they stay fixed to their seats, eyes glazed, heads bobbing,

Like a nodding dog, halfway to sleep.

Well, there’s nothing else for it.

 

Just. Hit. Delete.

Reply

nbewsletter signup




You Might Also Like

Yank on your willies? When content goes wrong…


Yank on your willies? When content goes wrong...

Ever get the giggles at a typo? We do. All the time. Here are some of our R-rated favourites…

Read More 〉

Feminism through making


Feminism through making

Feminism. Craft. Art. Local artist Amy Isles Freeman combines all these in her practice – but how?

Read More 〉

Oh so silly


Oh so silly

London is paved in lies…

Read More 〉