At Stranger Collective we love to Feed. We do it every ten days (or taking a Day 10 as we call it). It's about keeping our thinking fresh by continually nourishing the parts of our brains that deliver those lightbulb moments so that we stay original, vibrant and ahead of the curve.
Check out how we've been Feeding lately...
Affect or effect? Get it wrong and the effect can be pretty affecting. So what’s right?
There’s a simple rule for when to use affect or effect. Affect is mainly used as a verb and its primary meaning is ‘to influence or make a difference to’. For example:
Effect on the other hand is used mainly as a noun to refer to a result, or an influence. For example:
(FYI to all you pedants out there, we know that effect is sometimes used as a verb but most often in a more formal context, rather than every day English, so we’re not going dwell on it).
So, to ensure our pavement pedantry affects your writing to positive effect, remember this simple rule of thumb, affect = verb, effect = noun.