Our Work

Content Cocktail: how to mix a content strategy for your brand and customers



NEXT COURSE: Thursday 27 October (Falmouth)

BOOK YOUR PLACE

 

Goal

Spreading your story in a noisy world can be tricky. Taking a fresh approach to content strategy, using tried and tested techniques distilled from independent publishing, creative branding and communications, we’ll help you blend a perfect mix of content to leave your audiences thirsty for more – all by finding your flavour.

You’ll learn

  • To distil the essence of you
  • A new way of thinking about and devising branded content, mirroring magazine editorial meetings
  • More about your audience and what they respond to
  • To understand the content mix and how you can blend your communications to propel your message and drive engagement

Benefits

  • Mix your own brand’s perfect content cocktail; a top-level strategy to satisfy and stimulate the people you want to reach
  • Devise an original list of cross-platform content themes, campaigns and ideas, developed and refined with insights from our team and an inspiring group of like-minded peers
  • Produce a content calendar for the next three months
  • Invitation to Content Cocktail Hour networking events

Duration

One day

Delivery

A one day in-person course. This can also be delivered as a blended learning package or as a custom training day for a company or group of individuals.

Recommended learning journey

If you’re interested in this course, you might want to read about our Find Your Voice course before you get started producing content. With these skills up your sleeve, take a look at Dynamic Digital Writing, and Content Under Pressure.

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If you have any questions about this course or the booking process, get in touch with Amie.