Our Work

Dynamic Digital Writing: how to use words to capture and keep readers’ attention



UPCOMING COURSES:

28 April. Book here.

Goal

Did you know, the average attention span online is less than a goldfish’s? Through this course, you’ll learn how to write digital copy that connects with your audiences, encourages action and creates fans. With a clear focus on the value of attention and engagement – rather than traffic and clicks for clicks’ sake – you’ll learn how to attract, grow and sustain a faithful audience.

You’ll learn

  • Tools, tips and tricks to make your digital life more rewarding
  • How to direct online users through powerful calls to action
  • How to create an enjoyable user journey
  • Copywriting best practice
  • Connecting with humans as well as the searchbots: how to integrate SEO best practice guidelines with real world language so your copy resonates with your audience
  • Right medium right message: how to plan out your content across platforms

Benefits

  • Stronger and more strategic content across your website and other online platforms will improve user experience and increase engagement with your company or brand.
  • You’ll have a go-to toolbox of techniques help your organisation create great online content.

Duration

7 hours

Delivery

A one day in-person course that can also be delivered as a blended learning package or as a custom training event.

Recommended learning journey

Ideally you’ll have completed the Find Your Voice and Content Cocktail courses before starting Dynamic Digital Writing. From here, we’d recommend Content Under Pressure.

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If you have any questions about this course or the booking process, get in touch with Amie.