Industry trends. Pioneering approaches. Surprising successes. From dawn to dusk our studio thrums with chatter about words and content, and how to get the most from them. And now we’re opening the doors and inviting you to pull up a chair. Come on in and join the conversation. This is insight, Stranger style.
Sometimes you stumble across a piece of brand copy that grabs you. Whether it’s a spine-shiverer, a rally-rouser, or simply something you admire, when brands do copy well we like to doth our cap and ask “what is it that makes it so very exceptional?” This is Word Up.
Copy format: One-page advert
Copy purpose: To spread the word about their water-resistant cotton
“To catch a raindrop is something
The raindrop has fallen on dinosaurs
On bloodied battlefields
On the birth of religions
And the fall of mighty empires.
And the start of revolutions
On cities that no longer exist,
And countries before they had people in them.
This raindrop is on a loop
That will never end
This is your time in its life.
Five writing techniques that make this ruddy good
Nice one Howies.