As a fast growing business with a busy season ahead, Crêpe Cuisine – the UK’s leading producer of crêpes and blinis – came to us with a challenge; they wanted to overhaul their website content so it would better connect with users, converting into orders. We were sure we could help.
We delved into the Crêpe Cuisine story and discovered that from a festival stall selling crêpes in the 1970s, to a dynamic industry-leading business with over 35 employees, Crêpe Cuisine’s success has been built on strong foundations. It’s all about a great idea, a drive to make it happen, a commitment to quality and a genuine love of everything crêpe.
We used these principles to shape our content so it rang true with the business’ origins and direction of travel, while also offering something valuable and enticing for users. We buried ourselves in crêpes (!) and emerged with a clear understanding of the sector, the production process and the target demographic.
A great idea, a drive to make it happen, a commitment to quality and a genuine love of everything crêpe. We used these principles to shape our content.
As a forward-thinking manufacturer committed to experimenting with new techniques, we wanted Crêpe Cuisine’s unique passion and knowledge to sing out loud and clear.
We introduced news, recipes and scrumptious product details that would give readers more on every page. So wherever they were on the site, they would get a true flavour of what Crêpe Cuisine had to offer.
With a crisp, clean website from Nixon and tantalising photography from Kirstin Prisk, not to mention content to salivate over, Crêpe Cuisine is looking better than ever, ready to reach further, connect with more customers and spread the crêpe love.
We’re continuing to work with Crêpe Cuisine to keep their online content fresh and delicious, with brand new recipes, stories and updates every month.