When we first started working with Falmouth University (then University College Falmouth) in 2005, they were looking for a new way to communicate Falmouth’s distinctive culture and exciting opportunities to potential students through their prospectuses – and were drawn to the youth market expertise and lively written style we’d developed through Stranger magazine. Since then, our role has grown significantly, providing ongoing writing support to develop a strong Falmouth tone of voice, getting to know the institution inside-out as well as the diverse range of audiences they needed to speak to.
The last seven years represents a period of huge change for Falmouth University, both internally and externally. Not only has the higher education landscape changed almost beyond recognition – with the onset of £9,000 tuition fees and the wider economic downturn – but the University itself has tripled in size, merged with Dartington College of Arts, and invested over £25 million into groundbreaking new business collaboration, research, technology and study facilities. The institution has evolved from a small, ambitious University College to a world-class specialist creative institution with full University status.
We’re proud to say we’ve been at their side during this challenging and exciting time.
The institution has evolved from a small, ambitious University College to a world-class specialist creative institution with full University status. We’re proud to say we’ve been at their side during this challenging and exciting time.
Throughout this period of transformation, Stranger Collective has helped develop, write and produce a wide range of effective publications and campaigns for Falmouth. We’ve played a key role in defining their written personality and brand positioning, speaking to a wide range of audiences from students, graduates and staff to key stakeholders, businesses and international partners.
Much of our work has involved reinforcing the stand-out elements of the Falmouth offer, responding to the increasingly challenging external environment to raise awareness of Falmouth’s alumni successes and boost student recruitment. For One Hundred Great Careers and Scratch magazine, we developed a fresh editorial approach and gathered case studies to demonstrate how Falmouth graduates are getting a significant return on their investment with impressive careers across the creative industries. And for more targeted, results-based campaigns, such as 2012 Clearing and promoting postgraduate courses to 2012 graduates, we worked up creative concepts and crafted sharp copy to achieve the desired outcomes – including Falmouth’s most successful ever Clearing campaign.
Communicating Falmouth’s progress and successes to current and potential partners in a clear and relevant way has also been central to our work for the institution. In 2010, we wrote its first ever Annual Report and are now working on the third. When Falmouth applied to renew its Creative Skillset accreditation, we project managed and wrote all the content for an online portal to showcase Falmouth’s innovation and strength in providing students with industry-standard training. We also produced an information pack for the high-profile launch of its £9 million Academy for Innovation & Research (AIR), which brings together innovators, businesses and researchers to focus on sustainable design and the digital economy. Our work on Falmouth Global, an online and print presentation of the university’s global networks and ambitions, connects Falmouth with worldwide opportunities in an increasingly competitive marketplace. With all of these, we worked closely with Falmouth staff, interviewing, collating information and refining content to deliver the right messages to the right audiences in the right way.