iTunes approached us in early 2007 with a great idea: they were planning the first ever iTunes Festival – a month-long music festival at London’s ICA – that summer, and they were looking for a talented and reliable team to design, build and create all the content for a dedicated website. The site would be crucial to the festival’s success – not just as a mechanism for people to enter the ticket competitions (tickets could not be bought, only won), but also to enable a global audience to engage with the festival online (via downloads, video and images from each night of the festival).
We worked closely with iTunes to produce a festival website showcasing the excellent line-up (over 60 artists, including Amy Winehouse, Editors, Groove Armada, The Coral and The Go! Team) and encourage people to enter the ticket competitions.
The site would be crucial to the festival’s success…enabling a global audience to engage with the festival online (via downloads, video and images from each night)
Stranger Collective managed the production, including front-end design, web development, writing and uploading all site content and performer pages. Working closely with iTunes’ in-house teams in London and California, we oversaw all site content in the run-up to and duration of the festival, including uploading pictures of each night’s performances to the Media Gallery every morning, seven days a week.
The iTunes team was so happy with how smoothly the process ran that they then asked us to produce three more websites for three more events:
• The 11-day iTunes Live: London Sessions at the legendary AIR Studios (established by Sir George Martin after he left EMI in the mid-1960s) in February/ March 2008
• The two-week iTunes Festival: Berlin (which involved some interesting HTML updates in German!) in May 2008
• The 31-day iTunes Festival: London at Koko in Camden in July 2008
Find out more about the 2012 festival at www.itunesfestival.com (Please note: Stranger Collective did not produce the current site)