Our Work

Merchants Manor: Relish magazine



A stylish ‘country house by the sea’, Falmouth’s Merchants Manor hotel wanted an eye-catching magazine to give visitors a fresh and original insight into the guest experience, as well as a ‘local’s eye’ view on the town’s delights.

Working with our old friends and former Stranger magazine collaborators at A-Side Studio, we created Relish: a hotel magazine with a difference.

Think

We set to work thinking about how we could reimagine the typical visitor magazine approach, devising new feature formats and editorial ideas to reflect the hotel’s fresh direction and eclectic culture.

Drawing up an enticing longlist of content ideas, we worked closely with Merchants Manor’s passionate owners, Nick and Sioned Rudlin, to shape the final content plan – then set to work researching, commissioning, writing and editing all the articles, also liaising closely with photographers and the A-Side design team.

We set to work thinking about how we could reimagine the typical visitor magazine approach, devising new feature formats and editorial ideas to reflect the hotel’s fresh direction and eclectic culture.

Write

Using our unrivalled local knowledge and contacts, Stranger Collective’s writers and editors hunted down the best stories, interviews and recommendations to write a range of fascinating features that dug beneath the surface of Falmouth and uncovered some of its hidden gems and most interesting characters.

We told the story of Merchants Manor through 12 unusual objects found in the hotel, created a ‘treasure trail of tip-offs’ from some inspiring local personalities, worked with the owners to curate a new collection of books for their library to accompany a ‘Book Club’ feature in the magazine, and interviewed a host of local food producers – from a lobster fisherman to a market gardener who farms in tune with the stars.

Create

From initial concept brainstorming to subediting in InDesign and proofreading the final pages before print, we oversaw the whole editorial production process to ensure the quality of the magazine reflected the quality and attention to detail guests experience in the hotel.

All that was left to do was enjoy the bubbles and delicious canopés from head chef Dale’s kitchen at the launch event (with over 30 local businesses), where it was great to see how thrilled Nick and Sioned were with the final publication and hear the great feedback rolling in.

www.merchantsmanor.com