After a year off in 2008, Port Eliot Festival wanted to grow its audience numbers and attract a younger, more diverse crowd – so they asked us to write and edit the festival website, e-newsletters and printed guide. Having tasted Port Eliot’s eclectic delights first-hand when Stranger magazine had a tent at the festival in 2007, we jumped at the opportunity to help spur the festival to new levels of success.
Our first thoughts were to make the festival website more engaging, useful and fit for firing people’s imaginations about the incredible performers, people and ideas that flocked to Port Eliot each year. Drawing in the expertise of Dewsign and A-Side Studio, we planned the structure and content for the new Port Eliot Festival website in 2009 and then led on the redesign of the website in 2011 (including creating wireframes and briefing the design and functionality).
“Stranger Collective’s writers created and uploaded all the content for the festival website for five years, including interviewing high-profile performers (like Grayson Perry, Martin Parr and Barbara Hulanicki)”
Stranger Collective’s writers created and uploaded all the content for the festival website for five years, including interviewing high-profile performers (like Grayson Perry, Martin Parr and Barbara Hulanicki), writing performer profile pages, selecting and editing photographs, organising competitions, co-producing film content and talking to artists/ labels/ publishing houses to arrange exclusive downloads and special offers.
We also started swelling Port Eliot’s email database to draw in a wider audience, and writing and creating regular e-newsletters before and after the event to boost ticket sales and ongoing customer loyalty.
Drawing on our magazine expertise, we completely reimagined the official printed guide and led its production for five years. From planning the editorial content and flow to setting the production schedule, writing and editing all the performer listings and features to sourcing striking photography and illustration, we ensured that every festivalgoer had a top quality guide to help them pick the very best of Port Eliot’s offerings.
If you’ve never been to Port Eliot Festival, we heartily encourage you to come and see it for yourself – there really is nothing like it.