Falmouth University wanted to produce a new alumni magazine. The publication needed to illuminate its graduates’ successes to a wide audience; encourage alumni to keep in touch and share their own news and achievements; and communicate progress and developments at the University. It needed to help build Falmouth’s reputation, networks and sense of pride of being part of a special ‘club’; piquing the interest of potential students, the creative industries and funding bodies as well as alumni.
Coming from one of the UK’s leading specialist creative institutions – with particular expertise in design, illustration, photography, journalism and writing – the magazine needed to be of the highest quality, taking a really creative, original approach. It had to be completely different from any other alumni magazine out there – more of a creative lifestyle/ design/ culture magazine akin to Wallpaper*, Monacle and Creative Review than a corporate publication, with not a gown or mortarboard in sight.
It had to be completely different from any other alumni magazine out there – more of a creative lifestyle/ design/ culture magazine akin to Wallpaper*, Monacle and Creative Review than a corporate publication, with not a gown or mortarboard in sight.
Taking the role of managing editors (working closely with Falmouth’s alumni and marketing teams), we suggested a features-led magazine that would be a great read for anyone working in the creative industries – as opposed to an ‘alumni news’-style approach that busy, successful people would be unlikely to engage with. Our idea was that Falmouth would be the common link between the people, ideas and themes featured, but that readers’ colleagues, partners and housemates who didn’t go to Falmouth would still be attracted to pick up and read the publication.
We suggested all the content ideas for the magazine (which we named Scratch) and used our network of experienced in-house and freelance journalists and editors to produce a series of lively and engaging features.
But as Falmouth’s alumni include an impressive number of accomplished writers, journalists, photographers and illustrators, we also suggested commissioning some of its most talented alumni to contribute content, too. This would help Scratch show off Falmouth’s talent, while also establishing a deeper connection and credibility with its audience.
Our editorial team managed the commissioning and briefing process, and edited all contributors’ features to ensure they met editorial standards, tone of voice and house style.
Working closely with the design team at Nixon, we also helped set up photo shoots and handled the sourcing of additional imagery, to ensure this lovely looking tome was delivered in time for its launch at the Olympic Torch Relay event in Falmouth on 19 May, 2012.