Unlocking Potential (UP) is a highly successful European Social Fund programme that matches talented graduates with progressive Cornish businesses to boost their growth, efficiency and competitiveness. Selected graduates manage a 6 to 12-month project central to the business’ growth, with over 70% of UP graduates being offered a permanent job with their host company at the end of their projects.
UP wanted to create a new marketing pack to promote the programme to both graduates and businesses in the region, demonstrating the real difference UP can make in order to boost new graduate and business sign-ups and applications to the scheme.
We produced a compelling case that was easy for busy professionals to quickly digest
Working closely with the UP team and designers at Liminal, we helped define the content structure and templates for the individual case study cards that would slot inside the pack. We then interviewed over 30 graduates and business owners/ senior managers about their experiences with UP and the impact it had had on their careers (graduates) and business growth (business owners/ managers), collecting as much data and evidence as possible, along with qualitative examples, comments and testimonials. Writing these up as concise and snappy stories about the transformative effect UP can have, we produced a compelling case that was easy for busy professionals to quickly digest. The UP team were very happy with the results, and commissioned us to update the pack with new case studies the following year.