Case Study


Editorial consultancy, content and production

Since 2016, we’ve been working with Kodak to create a publication that celebrates creativity in all its forms – inspired by the humanity and craft of the analogue movement. As the editorial team behind Kodachrome, we shape content ideas, schedule and flatplan, commission writers and image makers, research, interview, write and edit features, source photography, subedit and proof every issue, then support Kodak’s internal team on its promotion.

From diving into the technicalities of Technicolor; to interviewing the likes of Spike Lee, Patty Jenkins and Michael Kiwanuka; talking to neon experts in Hong Kong, matchbox artists in Lisbon and patch stitchers in Toronto; to discussing colour theory with academics or the power of the dark with world renowned renaissance art experts, Kodachrome has taken us through countless creative disciplines and time zones in pursuit of a killer feature.

Along the way we’ve connected with a passionate creative community, growing our own contact book in the process – from gig poster artists to supermodel superstars, Hollywood-topping film directors to game-changing entrepreneurs.

  • Issue 01 sold out in the US in 48 hours
  • Two consecutive reruns have also sold out
  • Kodachrome content is the most popular post on Kodak social channels 7 months out of 12 (almost 500k followers)

Our partnership with Kodak has since grown to include brand messaging, website copy, advertising materials for the launch of their reimagined Super 8 camera, marketing brochures for Cannes Film Festival, an upcoming photography annual and Kodak visitor centre in upstate New York.

“ Issue 2 looks amazing. I can’t stop staring at it and smiling. Thanks again for the great work, and the passion, excellence and partnership you have brought to this project. ”

Joshua Coon, Director of Content, Kodak

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