We’d already completed a successful tone of voice process and arrived at a brand character that had senior leaders invigorated about the future of Timebased’s written communications. The next step was to ensure everyone in their team felt invigorated too, equipped with the tools and self belief to write, efficiently, effectively and on message, every time.
Working closely with the brand director we planned a bespoke training day that would do just that. From reconnecting attendees with the art of storytelling, to breaking down Timebased’s brand character in clear tangible ways, we designed a programme that was both aspirational and practical – with thinking points to inspire attendees to write and tips and techniques to show them how.
We organised unique, interactive exercises, group work and feedback sessions to keep the day dynamic and pacey, then set up focused ‘cut-off’ time for everyone to put what they’d learnt into action.
As part of the programme we also offered remote follow-ups: one-on-one consultancy on the first piece of writing each attendee tackled post training. This helped them maintain momentum, tackle any hurdles they came up against and boosted confidence so they stayed on track.
Female racing car drivers in the West Bank. Women of colour running for political office in the US. The first female Sharia judge. Award-winning director and cinematographer Amber Fares is interested in diverse stories that give volume to, and develop understanding of, lesser heard voices. Her feature-length directorial debut, 'Speed Sisters' (2015), has played at over 70 film festivals around the world, picking up multiple audience and jury awards, and 'The Judge' (2018), on which she was cinematographer and co-producer, has just won a Peabody Award (the equivalent of the Pulitzer Prize for broadcasting and documentaries). Thanks to her connections with one of our League of Strangers members, we carved out some time for quick chat from her home in Brooklyn...