Our goal was to help people appreciate the value of the river from an ecological, sociological and recreational standpoint – as well as reaching out to businesses in the area by encouraging them to get involved.
Drawing together a specialist creative team, the ‘My Tamar’ campaign was a bold, creative concept that put people’s relationship with the river at the heart of the activity. Whether they were walking the riverbanks, catching the ferry to work, or simply brushing their teeth in the morning, the campaign called on the public to share what the river meant to them.
Using a core motif, the TaMARK, the campaign united everyone through their relationship with the river, which played out across posters, visuals and photo competitions, as well as a roadshow that spread the word and allowed people to creatively interact with the WRT team.
These were then pulled together into a short film, which premiered at the campaign’s Tamar Festival event on Cotehele Quay.
Met with a wealth of positive feedback from the public, both face-to-face and through social media, the My Tamar campaign smashed its targets:
Following the project we worked again with WRT in 2017 on an interactive exhibition to increase engagement with and river, which involved concept development, storyboard, content creation, project management and production.
Female racing car drivers in the West Bank. Women of colour running for political office in the US. The first female Sharia judge. Award-winning director and cinematographer Amber Fares is interested in diverse stories that give volume to, and develop understanding of, lesser heard voices. Her feature-length directorial debut, 'Speed Sisters' (2015), has played at over 70 film festivals around the world, picking up multiple audience and jury awards, and 'The Judge' (2018), on which she was cinematographer and co-producer, has just won a Peabody Award (the equivalent of the Pulitzer Prize for broadcasting and documentaries). Thanks to her connections with one of our League of Strangers members, we carved out some time for quick chat from her home in Brooklyn...