When it comes to the slippery undefinable world of branded content, one thing always rings true. The stuff that gives something to the reader, whether that’s a good story, viewing experience, creative craftsmanship or example
One: This bizarre film, Eugene, directed by Steven Susser, for Intel and W Hotel Group.
Eugene from Spencer Susser on Vimeo.
Two: This immersive website, Cocainenomics – a Netflix and Wall Street Journal partnership exploring the stories and economic/ cultural background of Pablo Escobar and his cartel.
Wall Street Journal
Three: This film staring the mute Brad Pitt for Belstaff.
Four: This well-written and thoughtful brand affiliated content on Lauren Laverne’s content channel, The Pool.