Industry trends. Pioneering approaches. Surprising successes. From dawn to dusk our studio thrums with chatter about words and content, and how to get the most from them. And now we’re opening the doors and inviting you to pull up a chair. Come on in and join the conversation. This is insight, Stranger style.


What does good training look like?



Communicating effectively is a constant challenge. You might be approachable in person but staccato via email and chillingly business-like on your web pages. Maybe you’re that person who can storyboard on paper but freezes in high-pressure meetings. Or are you fizzing with ideas for fresh content but can’t seem to get them finished?

Whatever your blind spot or pressure point, I suspect you share a common fear. The fear that training means a wasted day out of the office when you could be getting shit done.

Me too. Which is why we’ve been working hard to create a smart set of courses for people like you (and us). People who don’t have time to waste on pointless training.

We’ve been workshopping like mad in our innovation kitchen (so you don’t have to) to devise courses that deliver. And through this pilot project we’ve come up with the Ten Commandments for great training, which go something like this:

  1. Good training (and coaching) often dovetails with SMART goals, in that they should be Specific, Measurable, Attainable, Realistic and Timely. But adding a wildcard element wins the day, and will therefore be integral to all Stranger training.
  2. Enable everyone in the room to connect. People dread introductions. So make warm ups and introductions different and better through a range of workshop techniques that aren’t hideously awkward.
  3. Connect emotionally through stories – yours, theirs, the business’s. Try out different perspectives and personas and return to your working life a more empathic and likeable human being.
  4. Introduce one big idea for the session. Then put it through its paces.
  5. Preparation is everything. But in the session itself, take a risk.
  6. Be visual and encourage movement, changes of scene, and walking learning.
  7. Curate courses so that networking happens naturally. Less business card exchanges, more cocktails to close.
  8. Leave time to capture findings. Learn what people think, unpick what they don’t yet get, and encourage the exchange of ideas.
  9. Let it flow. Try not to stop deep discussions – but do contextualise.
  10. Let there be light. And good food and coffee. And fresh flowers. And fresh air. Let the training be inspiring and the people be inspired.


nbewsletter signup

You Might Also Like

Flames, filing cabinets and all the feels

Flames, filing cabinets and all the feels

Firelight’s second coming had emotions riding high. Here are four things we took away from the glade…

Read More 〉

Firelight facts + final speaker

Firelight 1 – September 2016

Food and drink partners, timings, things to bring and our final storyteller revealed…

Read More 〉

Our Kodak moment

Kodachrome magazine

When we first got the email from Kodak, we thought it was too good to be true. Thankfully, it wasn’t.

Read More 〉