Our team rubbed shoulders with a ridiculously talented bunch of creatives at the Media Innovation Awards in Plymouth on 21 November.
And we’re thrilled to announce that all our finger and toe-crossing didn’t go to waste. Against stiff competition, we won the Marketing Award for our month-long Fight Word Poverty campaign last October, which fused performance, film, traditional letterpress printmaking and innovative digital content – all with words at its heart.
Throughout the campaign, we blazed a trail in praise of the power of words. We celebrated words modern and historical in a ‘pop-up’ online zine crafted by Venn Creative and spread the word through hand printed postcards, tweets and events. We collaborated with like-minded creative spirits including Penguin publishing director Simon Prosser, The Do Lectures co-founder David Hieatt, Eden Project founder Tim Smit, Little White Lies editor Matt Bochenski and Green Wing writer James Henry.
It was shared. It inspired. It won us fans in great places. And now it’s won us an award. All hail the power of great words!
The judges commented that Fight Word Poverty was “an engaging, innovative initiative that solved a perennial start-up challenge of attracting new business”. They liked our company ethos and commended us for resolving difficult challenges by giving the team space and time to pursue creative interests (through Feeding) and for structuring our business model in order to achieve the best results for our clients.
We were also nominated for the Creative Craft and Best New Talent categories but were pipped to the post by some fabulous creativity. Hats off.
Indulge in a spot of stargazing by taking a gander at the full list of winners and nominees.
Our award now has pride of place in the office next to our Cornwall Business Award.
Congratulations to everyone who took part in the awards, especially Sames+Littlejohns, who shared our table and took home an award themselves in the hotly contested Print category, and Nixon Design, who we really enjoyed working with on Scratch magazine for Falmouth University.