Affect or effect? Get it wrong and the effect can be pretty affecting. So what’s right?
There’s a simple rule for when to use affect or effect. Affect is mainly used as a verb and its primary meaning is ‘to influence or make a difference to’. For example:
Effect on the other hand is used mainly as a noun to refer to a result, or an influence. For example:
(FYI to all you pedants out there, we know that effect is sometimes used as a verb but most often in a more formal context, rather than every day English, so we’re not going dwell on it).
So, to ensure our pavement pedantry affects your writing to positive effect, remember this simple rule of thumb, affect = verb, effect = noun.
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