If copywriting’s about knowing your audience, how do you begin to communicate with a reader 100,000 years into the future?
Maybe it’s working with far-future-facing tech firms or grappling with a year of radical weather; but tea break chats in the League of Strangers’ studio have taken a turn for the somewhat apocalyptic these days. Enter the 2010 documentary Into Eternity.
Into Eternity charts the construction of ‘Onkalo’ (‘hiding place’), the Finnish government’s nuclear waste disposal scheme. It turns out the safest place to hide radioactive material is down a great big hole, carved into bedrock and sealed away from the unstable surface – prone to wars, earthquakes and ice ages and other such hiccoughs – for 100,000 years.
Framed in a mythic way that pre-empts how the deeply buried danger might morph into legend over time, the doc troubles over the semantics of talking to the far distant future. Do we leave a sign saying “Danger, do not dig”? Do we let time forget? And how do we know this hasn’t all happened before? The Chauvet cave paintings were daubed 30,000 years ago. In 100,000 years, will language bear any resemblance to the languages we know now? Will humans?
One for the philosophers, the writers, and anyone who fancies a harsh encounter with their own mortality. For days when a deadline’s looming and it helps to remember that, in the grand scheme of things, we’re hardly here at all.
What helps you create? Whether it’s writing, drawing, shooting or even whittling, for so many of us, music makes the world go round. In fact, we couldn’t imagine working without it. Fascinated by how other creative souls get stuff done, we decided to unpick this causal connection by speaking to different creators about their practice, process and how music fuels their fire.
As society struggles to find its way through what is and isn’t being said, we catch up with writer director (and BAFTA Breakthrough Brit 2017) Hope Dickson Leach about storytelling, family and the importance of opening up the channels…
Looking for a more unusual experience from your ebook? Trust Visual Editions to do digital, but different...
We asked last issue’s featured photographer Jon Denham to choose the photographer we should feature this issue. Say hello to Lola Paprocka…
Tapping, clicking, scribbling and scratching. We take a moment away from the keyboard to ask if it's changing our writing – and if that's a bad thing.
Ready your ice cube trays and raise those tumblers. From aperitifs to post-prandials, we’ve taste tested three of the most festive feeling tipples that Cornwall has to offer, all in the name of glowing cheeks this Christmas.
From immersive zombie shooting to house-hunting to training yourself to survive a bear attack, virtual reality (VR) technology has long left the realms of sci-fi to move into the realms of, well, everything.
Source FM's Karl Phillips shares some choice cuts from the best new releases sent in for his popular Random Jukebox show.
What do a handpainted silk kimono baring a naked torso and a Minotaur devouring a hunk of raw flesh have in common? Well, it’s up to you really…