Warning – this post is set to make your conversations 700% more interesting. Because we’re writers, we read a lot. It goes with the territory. So we thought it was high time we shared some content from the wider world of words that really makes us tick, because we’re generous like that.
Anna: Tate Sensorium
“Tate Sensorium is an experimental exhibition at Tate Britain that explores art through taste, touch, smell and sound – as well as sight. Visitors are invited to eat chocolate while viewing a Francis Bacon painting and ultrasound air flutters on viewers’ hands as they contemplate the dark circle John Latham painted when he was staying at New York’s Chelsea hotel.
I love the way that this content is a counterpoint to digital. It resonates with how we’ve started working on tone of voice and manifesto projects at Stranger and chimes with some of the amazing work that The Sensory Trust do on mapping the senses onto places. ”
Alfie: Innovation isn’t technology by Dave Trott
“I love the way Dave Trott writes. He has one point to make and he makes it with equal parts creativity and efficiency. The articles are great examples of making the most of your audience’s attention span. Instead of trying to jazz up the copy in the hopes people will read longer, it’s better to make the most of the time people are willing to give.”
Amie: VSO London tube ad
“I’m a firm believer that it’s rhythm that makes a piece of prose, poetry or web copy, compelling. The content craftsmanship here has you hanging on every word. You’re chugging along with the beat, which at first extenuates the monotony of your daily life, but then it takes on an energy replicating the thrum of the tube. By the end I find myself with a compulsion to keep up momentum. To take action. It’s clever that.”
Caitlin: Mancrate product descriptions
“In a world of boring product descriptions, the team over at Mancrates go out of their way to write engaging copy dripping in their house style. While it can sometime rest a bit to heavily on clichés, it’s still a lot of fun to read and completely nails what well thought-out product pages should look like. Oh and it works. I bought a Mancrate for my Dad’s birthday gift last night. Please don’t tell him. It’s a surprise.”
Nicola: Snail Mail
“Clever, poignant, and an antidote to the internet’s now, now, now culture, this SnailMail newsletter curates internet content that’s had a lasting impact and stood the test of time – everything has to be at least a year old to make the grade. It’s like a little breath of calm in my inbox.”
Stay tuned for next month’s content crushes. And if you come across a thread of words that lassoes your attention, go ahead and share it with us on Twitter.