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Case Study

Arm

Analog Reading Material magazine

In 2016, Arm (the tech company whose designs enable 99% of the world’s smartphones and is powering AI and the Internet of Things) asked us to create a new print publication to engage and inspire its 6,000 employees worldwide.

Designed to celebrate and explore everything Arm’s people do, the magazine offers an antidote to digital overload, taking individuals away from their screens and deep into the story – with compelling features, regular fixtures and irresistible insights from

industry leaders.

Working closely with Arm’s internal communications team, we manage the production of each issue, from ideas generation to research and interviewing, writing and editing, to working closely with art directors Cai & Kyn to bring the stories to life in original and engaging ways.

Now on its seventh issue, the magazine has been such a success internally that the print run has doubled, individuals across Arm are clamouring to be involved and we’ve been approached by teams Arm-wide to work with them on introducing a little bit of editorial magic into their projects – including a new starters’ handbook.

“ "The best internal mag I've come across." ”

- Anon

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