Case Study


Analog Reading Material magazine

In 2016, Arm (the tech company whose designs enable 99% of the world’s smartphones and is powering AI and the Internet of Things) asked us to create a new print publication to engage and inspire its 6,000 employees worldwide.

Designed to celebrate and explore everything Arm’s people do, the magazine offers an antidote to digital overload, taking individuals away from their screens and deep into the story – with compelling features, regular fixtures and irresistible insights from industry leaders.

Working closely with Arm’s internal communications team, we manage the production of each issue, from ideas generation to research and interviewing, writing and editing, to working closely with art directors Cai & Kyn to bring the stories to life in original and engaging ways.

Running for 11 issues, the magazine was such a success internally that the print run doubled, individuals across Arm clamoured to be involved and we’ve been approached by teams Arm-wide to work with them on introducing a little bit of editorial magic into their projects – including a new starters’ handbook and research partnership stories.

“ "The best internal mag I've come across." ”

- Anon

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