Industry trends. Pioneering approaches. Surprising successes. From dawn to dusk our studio thrums with chatter about words and content, and how to get the most from them. And now we’re opening the doors and inviting you to pull up a chair. Come on in and join the conversation. This is insight, Stranger style.
From Iceland pizzas to the ‘Waste Gobbler' and all the conversations inbetween. Read our team highlights from this year's Blue Earth Summit...
Goodfest 2022 promised creative conversations. And it delivered – from the sea-view conference rooms to the fireside. It also got me thinking, what are the barriers we create with the language we use for good, of the social or environmental kind? Do we need a different language for a different world?
Talking dinosaurs, half-naked Finns, radical ideas and paradigm shifts – Helen Gilchrist joined Contagious' Planet Matters event for insights and inspiration on how the advertising and marketing industry can, is, and should be responding to the biggest challenge of our time. Read on for 5 thinking points to give your own campaigns head-turning, planet-saving impact that can boost brand affinity at the same time.
Now more than ever. Now more than ever. NOW MORE THAN EVER. It’s a line that felt purposeful and true at the start of the pandemic, but now, more than ever, it needs to go.
How can we think differently about thinking differently?
What defines early 21st Century travel? That’d be the smartphone, the suitably mobile and truly global technology. What does it mean for travel content?
Valuable, useable, relevant content can do amazing things. But what's the secret recipe?
As a CEO of a business, there's a fine line between open and egotistical. So where's the balance?
Is there something to be gained by rediscovering the lost art of eloquence? We delve into the Stranger Collective archive and find Wyl Menmuir musing on what makes words, work.
Why cynicism could breed better content, probably. Former Stranger-ite and friend forever Nicola Robey looks how our collective skeptical outlook could be at the heart of creating content that catches.
We go back into the archives with Stranger Collective associate and friend Anna Kiernan to discover why every good writer must also be a great editor...
We peek again into the pages of Kodachrome 2 to discover why the printed children's book is far from dead...
We dig into the archive and uncover hidden content tips from a Stranger magazine interview with burlesque queen Immodesty Blaize.
Stage. Screen. Supermarket shelf? Why brand character is key for audience connection and how to make it stack up.