Insight

Industry trends. Pioneering approaches. Surprising successes. From dawn to dusk our studio thrums with chatter about words and content, and how to get the most from them. And now we’re opening the doors and inviting you to pull up a chair. Come on in and join the conversation. This is insight, Stranger style.

A Stove Story

By: Paul Dicken, 2 minutes

We spoke to innovator and entrepreneur Isaac Ndyamuhaki at the Blue Earth Summit 2023 to find out more about his circular and efficient way of creating domestic energy in Uganda.
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Saying It As It Is

By: Paul Dicken, 3 minutes

Brand sustainability storytelling to cut through and deliver
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Blue Earth Summit 2022

By: Ellie Russell, 3 minutes

From Iceland pizzas to the ‘Waste Gobbler' and all the conversations inbetween. Read our team highlights from this year's Blue Earth Summit...
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Good words. What do they mean?

By: Paul Dicken, 3 minutes

Goodfest 2022 promised creative conversations. And it delivered – from the sea-view conference rooms to the fireside. It also got me thinking, what are the barriers we create with the language we use for good, of the social or environmental kind? Do we need a different language for a different world?
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At least we had an asteroid

By: Helen Gilchrist, 6 minutes

Talking dinosaurs, half-naked Finns, radical ideas and paradigm shifts – Helen Gilchrist joined Contagious' Planet Matters event for insights and inspiration on how the advertising and marketing industry can, is, and should be responding to the biggest challenge of our time. Read on for 5 thinking points to give your own campaigns head-turning, planet-saving impact that can boost brand affinity at the same time.
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No more now more than ever…

By: Clare Howdle, 1 minute

Now more than ever. Now more than ever. NOW MORE THAN EVER. It’s a line that felt purposeful and true at the start of the pandemic, but now, more than ever, it needs to go.
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Mad, bad and wrong: how to brainstorm better

By: Helen Gilchrist, 6 minutes

How can we think differently about thinking differently?
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Content to travel to

By: Paul Dicken, 4 minutes

What defines early 21st Century travel? That’d be the smartphone, the suitably mobile and truly global technology. What does it mean for travel content?
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Six steps to creating content that can trigger change

By: Clare Howdle, 4 minutes

Valuable, useable, relevant content can do amazing things. But what's the secret recipe?
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Internal comms: don’t ask me

By: Becky, 1 minute

As a CEO of a business, there's a fine line between open and egotistical. So where's the balance?
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Exploring eloquence

By: Wyl, 2 minutes

Is there something to be gained by rediscovering the lost art of eloquence? We delve into the Stranger Collective archive and find Wyl Menmuir musing on what makes words, work.
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Let’s get cynical

By: Nicola Robey, 5 minutes

Why cynicism could breed better content, probably. Former Stranger-ite and friend forever Nicola Robey looks how our collective skeptical outlook could be at the heart of creating content that catches.
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Kill your darlings – do writers need editors?

By: Anna, 4 minutes

We go back into the archives with Stranger Collective associate and friend Anna Kiernan to discover why every good writer must also be a great editor...
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Bringing stories to life – printed kids’ books beating digital

By: Phyllida Bluemel, 1 minute

We peek again into the pages of Kodachrome 2 to discover why the printed children's book is far from dead...
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Four revealing content tips

By: Amie Knights, 3 minutes

We dig into the archive and uncover hidden content tips from a Stranger magazine interview with burlesque queen Immodesty Blaize.
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