So, together with the design wizards at Venn Creative, we set about defining a brand character that felt uniquely CEDAR.
Through information gathering sessions, remote workshops and in depth competitor analysis we isolated and fine tuned the brand elements that marked CEDAR out from the rest, then built up a verbal identity pinned to them. From here we crafted a strapline, launch product names, pack copy and website content all showing the tone of voice in action, in even the tiniest of spaces.
Along side this, we created a pithy, practical tone of voice handbook for the team to use and templates for creating content across every customer touchpoint as the brand grew.
Since working with CEDAR juice the start-up brand has gone on to be:
“ We were thrilled, surprised, challenged and excited by the work Stranger Collective did to define CEDAR's verbal brand identity.
It was exactly what we needed to launch into the market and make our mark. Thank you!
Ashley Cuff, founder, CEDAR juice
We hope you're all staying safe and sane in these challenging times. As the school summer holidays kick in, albeit it for the most part in theory rather than practice, our minds turn to the weeks ahead without home learning but still with childcare to juggle. With that in mind we wanted to let you know that Stranger is taking a break...