Case Study

Cedar Juice

Tone of voice, website content, naming and pack copy

As a startup in the Canadian health food sector, CEDAR juice wanted a brand identity that would stand out from the competition.

So, together with the design wizards at Venn Creative, we set about defining a brand character that felt uniquely CEDAR.

Through information gathering sessions, remote workshops and in depth competitor analysis we isolated and fine tuned the brand elements that marked CEDAR out from the rest, then built up a verbal identity pinned to them. From here we crafted a strapline, launch product names, pack copy and website content all showing the tone of voice in action, in even the tiniest of spaces.

Along side this, we created a pithy, practical tone of voice handbook for the team to use and templates for creating content across every customer touchpoint as the brand grew.

Since working with CEDAR juice the start-up brand has gone on to be:

  • Stocked in over 150 retailers in Canada
  • Distributed in select retail outlets in the USA
  • Won Best Brand at the Media Innovation Awards in the UK
  • Launch new product lines and ranges to expand the original brand, all still adhering to the tone of voice and aesthetic established at launch

“ We were thrilled, surprised, challenged and excited by the work Stranger Collective did to define CEDAR's verbal brand identity.
It was exactly what we needed to launch into the market and make our mark. Thank you!

Ashley Cuff, founder, CEDAR juice

Latest Stories