So, together with the design wizards at Venn Creative, we set about defining a brand character that felt uniquely CEDAR.
Through information gathering sessions, remote workshops and in depth competitor analysis we isolated and fine tuned the brand elements that marked CEDAR out from the rest, then built up a verbal identity pinned to them. From here we crafted a strapline, launch product names, pack copy and website content all showing the tone of voice in action, in even the tiniest of spaces.
Along side this, we created a pithy, practical tone of voice handbook for the team to use and templates for creating content across every customer touchpoint as the brand grew.
Since working with CEDAR juice the start-up brand has gone on to be:
We were thrilled, surprised, challenged and excited by the work Stranger Collective did to define CEDAR's verbal brand identity.
It was exactly what we needed to launch into the market and make our mark. Thank you!
Ashley Cuff, founder, CEDAR juice
Female racing car drivers in the West Bank. Women of colour running for political office in the US. The first female Sharia judge. Award-winning director and cinematographer Amber Fares is interested in diverse stories that give volume to, and develop understanding of, lesser heard voices. Her feature-length directorial debut, 'Speed Sisters' (2015), has played at over 70 film festivals around the world, picking up multiple audience and jury awards, and 'The Judge' (2018), on which she was cinematographer and co-producer, has just won a Peabody Award (the equivalent of the Pulitzer Prize for broadcasting and documentaries). Thanks to her connections with one of our League of Strangers members, we carved out some time for quick chat from her home in Brooklyn...