Did you know, the average attention span online is less than that of a goldfish? Through this one day course, you’ll learn about purpose-led writing and how getting it right can overhaul your content – better connecting with your audiences, encouraging action and creating fans.
With a clear focus on the value of attention and engagement – rather than traffic and clicks for clicks’ sake – you’ll discover what it takes to attract, grow and sustain a faithful audience and how to write in a way that really counts.
What we cover:
Stranger Collective training isn’t like most training. As well as a crack team of writing specialists running the day and offering all the insights you would expect, you’ll also get:
Anyone who writes as part of their role – whether it’s emails, blog posts, social media captions or just needing to write more persuasively. New starters with a writing remit in their role, business start-ups looking to spread the word about what they’re up to, practising marketers, copywriters or creative professionals seeking a bit of a refresh and insight into how to do what they do, better.
This course is for you…
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Talking dinosaurs, half-naked Finns, radical ideas and paradigm shifts – Helen Gilchrist joined Contagious' Planet Matters event for insights and inspiration on how the advertising and marketing industry can, is, and should be responding to the biggest challenge of our time. Read on for 5 thinking points to give your own campaigns head-turning, planet-saving impact that can boost brand affinity at the same time.