Case Study

Hall for Cornwall

Regenerating Hall for Cornwall's brand in line with its epic redevelopment as a space to celebrate and showcase the power of performance, for everyone.

In 2018, Hall for Cornwall closed its doors to embark on an epic journey of transformation; a multi-million pound redevelopment programme to become the theatre, creative and cultural space Cornwall deserves.

But this journey was about more than just bricks and mortar. Hall for Cornwall wanted to apply the same regeneration to its brand, messaging and voice from the ground up too – digging deep into its heritage and looking to its ambitious future and find ways to better connect with its audiences.

From its vital youth and community work to its programming, its new hothouse for the county’s creative talent to its original productions, Hall for Cornwall needed to understand and more clearly articulate its portfolio, its story and its internal culture to attract the right people to the team, inspire support and boost anticipation for the reopening of its doors in autumn 2021.

We were happy to rise to the challenge. Over the course of Hall for Cornwall’s journey we have worked with the team on:

  • Brand messaging and narrative
  • Brand architecture
  • Naming strategy
  • Tone of voice development and training
  • Content writing from a Case for Support to direct mail marketing and website copy
  • Campaign creative for fundraising initiatives including Name a Seat

Our thinking has helped the team understand the brand they are and want to be and the internal culture they want to create.  And our words have been seen on the hoardings outside the building, in the documents that have brought much needed funds into the project and on the doormats of the audiences that will come through the doors from autumn 2021, into a brand new space where everyone’s welcome.

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