In 2018, Hall for Cornwall closed its doors to embark on an epic journey of transformation; a multi-million pound redevelopment programme to become the theatre, creative and cultural space Cornwall deserves.
But this journey was about more than just bricks and mortar. Hall for Cornwall wanted to apply the same regeneration to its brand, messaging and voice from the ground up too – digging deep into its heritage and looking to its ambitious future and find ways to better connect with its audiences.
From its vital youth and community work to its programming, its new hothouse for the county’s creative talent to its original productions, Hall for Cornwall needed to understand and more clearly articulate its portfolio, its story and its internal culture to attract the right people to the team, inspire support and boost anticipation for the reopening of its doors in autumn 2021.
We were happy to rise to the challenge. Over the course of Hall for Cornwall’s journey we have worked with the team on:
Our thinking has helped the team understand the brand they are and want to be and the internal culture they want to create. And our words have been seen on the hoardings outside the building, in the documents that have brought much needed funds into the project and on the doormats of the audiences that will come through the doors from autumn 2021, into a brand new space where everyone’s welcome.
What we eat, and where it’s come from, is a hot (and hefty) topic that can leave a bad taste in our mouths. From toxic farming to climate change, corporate greed to rising hunger, our industrialised global food systems are broke and need fixing. But there’s a sweet smell of change in the air, and it’s getting ever stronger. We meet some of the inspiring folk working tirelessly to grow better, fairer, cleaner, healthier, climate-fixing ways of feeding ourselves…
From Iceland pizzas to the ‘Waste Gobbler' and all the conversations inbetween. Read our team highlights from this year's Blue Earth Summit...
Goodfest 2022 promised creative conversations. And it delivered – from the sea-view conference rooms to the fireside. It also got me thinking, what are the barriers we create with the language we use for good, of the social or environmental kind? Do we need a different language for a different world?