Case Study


A new British natural bath and body brand intent on reimagining relaxation

Because time outside makes us feel better inside... land&water products evoke that warm glow after time spent in the elements. The collection is bursting with pure essential oils and actives; sustainably sourced and packaged; and created in small batches following natural and ethical recipes. For fresh skin invigoration and an elevated sense of wellbeing.

We’ve worked closely with land&water since the very beginning in 2019, going through an in-depth brand development and tone of voice process, conducting competitor and audience research, and defining the values, vision, philosophy and core messaging for the brand.

Once this was all in place, we wrote all the packaging copy and content for land&water’s new website, then created an in-depth content and social media strategy to help bring the new brand to life.

Since then, we’ve been delivering inspiring and original content in the form of Journal features, social media content and videos/ IGTV, and email marketing every month.

Content includes everything from the popular ‘Natural Thinking’ playlists, to interviews, research pieces, influencer collaborations and commissioning respected authors and photographers to write or shoot pieces for the brand.

In 2021, we conceived the idea for, and produced, a special ‘Warm Glow’ portrait series by the award-winning photographer Danny North – including an online exhibition, set of ‘Photographer’s Notes’ short films, and printed publication (landing soon). Check it out the full exhibition and films on the land&water Journal.

"Working with Stranger is exactly what we look for in a partnership; independence of thought, clear leadership, creative ingenuity, and reams of dedication and professionalism. And then there’s the wordsmith magic… We feel very lucky to collaborate with Stranger Collective.” – Pix Ashworth, founder, land&water

As new products are developed, we write all the new pack, website and positioning copy.


See the full results at and @landandwater_

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