We’ve worked closely with land&water since the very beginning in 2019, going through an in-depth brand development and tone of voice process, conducting competitor and audience research, and defining the values, vision, philosophy and core messaging for the brand.
Content includes everything from the popular ‘Natural Thinking’ playlists, to interviews, research pieces, influencer collaborations and commissioning respected authors and photographers to write or shoot pieces for the brand.
In 2021, we conceived the idea for, and produced, a special ‘Warm Glow’ portrait series by the award-winning photographer Danny North – including an online exhibition, set of ‘Photographer’s Notes’ short films, and printed publication (landing soon). Check it out the full exhibition and films on the land&water Journal.
"Working with Stranger is exactly what we look for in a partnership; independence of thought, clear leadership, creative ingenuity, and reams of dedication and professionalism. And then there’s the wordsmith magic… We feel very lucky to collaborate with Stranger Collective.” – Pix Ashworth, founder, land&water
Adventure, escape, solace, the unknown. For centuries writers have captured the water that covers two thirds of the world’s surface in a certain way. And as readers we have revelled in it. But in the age of the climate crisis, is the time for romanticising the ocean long gone?
Folk musician Angeline Morrison is getting ready to record a new body of British folk song: a powerful and evocative telling of black British history. The project and its title take some of their inspiration from two events in 1903, revealing aspects of our history that have long hidden in plain sight.