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Thinking

Creative, curious, possibly controversial thoughts on whatever’s on – from agency life to industry trends and sustainability struggles.

Head over to our Substack (where you’ll find us more regularly) for thoughts like these and more…

Cutting through the Insta break

The smartphone redefined travel, but it doesn't have to define how brands do travel content.

What The Bear teaches us about brand character

Sugars boyfriend (Pete?). Only on screen for a second, two at most, but in it a masterclass in creating (brand) characters that feel real.

How to brainstorm better

We’ve all been there. Whatever your job, chances are ‘brainstorms’ are a regular part of working life. But could we be doing them better?

Six steps to create content that can trigger change

Valuable, useable, relevant content can do amazing things. But what's the secret recipe?