Case Study

Stranger magazine

Life. Earth. Sounds. Surf. Inspiration. We launched Stranger magazine in 2004. The award-winning publication tapped into the alternative and creative side of our culture – presenting a mix of outdoor lifestyle, music, film, environment, current affairs, surf, skate, photography, graphics, illustration and fashion tied together by a distinctive visual style.

Our first few issues were free and distributed across Cornwall plus selected outlets in London, Bristol and Brighton. With growing demand and popularity, we introduced a cover price and spread its reach across the UK through Borders bookshops and over 250 independent outlets. Over 16 issues, we worked with internationally famous artists, writers, photographers, illustrators, musicians and all-round great people including Amy Winehouse, The Black Keys, The Magic Numbers, The Zutons, Dave Rastovich, Rob Machado, Laird Hamilton, Dane Peterson, Mickey Smith, James Lovelock, Tim Smit, Geoff McFetridge, Emmett Malloy, Aaron Rose, Michael Leon, Jim Phillips, Marcus Oakley, Paul Willoughby, Si Scott, Jon Burgerman, Swiftie, Mark Jenkin, Flatliner and many more

Building the Stranger brand beyond the printed page, we held tree-planting parties, snowboarding trips, themed parties and Stranger exhibitions at Eden Project and Port Eliot Festival. Labelled a “cult magazine”, Stranger had a readership of 45,000, plus subscribers from as far afield as Japan, Tasmania and California.


Stranger Speakeasy poster

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