What’s your favourite part of the process, and why?
Messing with words. When the brief or email lands, my favourite moment is when I get to mess around with words to find the writing that wows.
What do you bring to a project that no one else does?
A very open mind. I’m happy to take the brief anywhere, any medium, any angle – as long as it works. No matter how far out, it works if it scans, if it responds to the brief and if it’s warmly received (even if it takes a second listen).
Which words have always stuck with you, and why?
From my formative secondary school years, I can still remember the hollowing effect of this line spoken by John Proctor in The Crucible by Arthur Miller: “How may I live without my name? I have given you my soul; leave me my name.”
During a witch trial in Salem, Proctor confesses his sins to reveal the hypocrisy of the court – while refusing to be complicit in their methods. It’s the power of universal truths, said with conviction, when it matters.