Why, what and for who?
As the world’s most pervasive technology ecosystem, Arm’s products touch 70% of the global population and is a driving force in conceiving, designing and expanding future compute.
A thought leader at the helm of industry-leading innovations, Arm also fuels wider technological progress through its open-source contributions and research collaborations – which enable joint research breakthroughs to quickly roll out in the real world.
Entering a period of significant change and growth, the People team wanted to celebrate and showcase what makes Arm so incredible; the many talents behind every giant leap. They knew they had the stories to do it, but needed help bringing them to the fore, in a way that inspired and built pride, community and confidence in line with their brand principle – ‘be your brilliant self’.
But why print?
Designed to celebrate and explore everything Arm’s people do, the magazine offered an antidote to digital overload, taking individuals away from their screens and deep into the story – with compelling features, regular fixtures and irresistible insights from industry leaders.
Working closely with Arm’s internal communications team, we developed an innovative concept and editorial stance for the magazine, before managing the production of each issue – from ideas generation to research and interviewing, writing and editing; as well as working closely with the art directors in our extended collective to bring the stories to life in original and compelling ways.
Running for 11 issues, the magazine was such a success that the print run doubled during its tenure, people across Arm clamoured to be involved and we started being approached by teams Arm-wide to introduce a little bit of our editorial magic into their projects too.
