With a background in brand communications, Clare joined Stranger in its original guise, helping to shape the award-winning lifestyle magazine’s tone and content over 16 issues.
Today she creates finely-tuned copy for everyone from international media corporations to FMCG giants, game-changing theatre companies to challenger brands on the up. Whether it’s tone of voice consultancy, concept copy, website content or marketing literature, her brand language expertise and inventive wordcraft ensure every sentence we produce is sharp, smart and effective. A founding partner, she leads on verbal identity and creative campaigns, focusing on everything from brand overhauls to lead-generating communications, customer publications to attention-grabbing advertising.
A sucker for anything alphabetty, when she’s not in the Stranger Collective studio, Clare runs a range of creative projects, from festival showcases to publications which profile talent from across the writing spectrum. She has also written for a variety of international culture and lifestyle publications, has contributed chapters to travel guides, and if there’s ever a spare moment, can be found trying to write ‘that book’.
The entertainment industry is at last taking a long hard look in the mirror and times might actually be changing. But what does that mean at the grass roots and why does it matter? We catch up with director-writer-actors Sally Crooks and Kyla Goodey about why everyone having a good time is important, how leading 120 artists on a promenade performance squares off against “twatting around on toy diggers” and why being “in it together” is exactly what’s needed right now…
For this month's music recommendation noughties muso Joe King takes a trip down memory lane for us. Anyone else remember N:DLESS?
What helps you create? Whether it’s writing, drawing, shooting or even whittling, for so many of us, music makes the world go round. In fact, we couldn’t imagine working without it. Fascinated by how other creative souls get stuff done, we decided to unpick this causal connection by speaking to different creators about their practice, process and how music fuels their fire.
As society struggles to find its way through what is and isn’t being said, we catch up with writer director (and BAFTA Breakthrough Brit 2017) Hope Dickson Leach about storytelling, family and the importance of opening up the channels…