University College Falmouth’s (UCF) marketing team approached us in 2005 as they felt Stranger magazine’s written style would be a great way of communicating Falmouth’s distinctive culture and exciting opportunities to potential students. Since then we’ve written all of UCF’s undergraduate and postgraduate prospectuses (including the Silver Heist Award-winning 2011 prospectus), developing an in-depth knowledge of UCF’s brand values, vision, objectives and processes at a significant stage in its evolution, including communicating the historic merger with Dartington College of Arts.
For the 2013 prospectus, UCF wanted to develop the prospectus into more of a multimedia offering, establishing a strong online presence in line with the print version.
Over the last seven years, Stranger Collective has played a key role in helping define UCF’s tone of voice, capturing the essence of Falmouth’s thriving creative scene, exhilarating location and innovative approach. This voice excites potential students in a language they can identify with, whilst also reassuring their parents, teachers and careers advisors that UCF is an institution with the academic gravitas and industry connections to lay solid foundations for their future careers.
As well as our writing and youth lifestyle expertise, Stranger Collective brings considerable project management experience to the table; developing new content ideas, helping page plan, managing image sourcing and the amends/ approvals process
The prospectuses are large-scale projects (around 120 pages), which involve liaising with and interviewing a large number of University College Falmouth’s staff, students and graduates. As well as our writing and youth lifestyle expertise, Stranger Collective brings considerable project management experience to the table; developing new content ideas, helping page plan, managing image sourcing and the amends/approvals process between large numbers of staff, and liaising closely with the design team at Nixon.
We were also pivotal in guiding the new online developments for 2013, working closely with the UCF team alongside the designers and web developers to create a pioneering new interactive prospectus. Focusing on the need for the online prospectus ‘portal’ to bring the Falmouth experience to life in a way that’s not possible on the printed page, but maximising integration between the two, we helped identify the overarching principles for the project. We then led on specifying the written, visual and video content – all within the context of UCF’s core message ‘Creative Minds, Inspiring Futures’ – and worked closely with film production team iKandi Media to organise film shoots across the UK. This enabled development work to proceed against a tight deadline and the new platform launched to widespread praise.